With over half the world's population owning a mobile phone today, but less than half that number having regular access to a computer, there is an opportunity to bring the reality of the Internet, along with its economic, educational and social benefits, to most people.
The wireless mobile medium is different from the wired computer world. Mobile devices have small screens, tiny keyboards, limited hardware capacity and are serviced by inherently slower, less reliable and relatively expensive wireless networks.
Applying traditional Internet technology architectures (based on browser software applications running on powerful personal computers, interpreting and rendering HTML type data delivered over wired broadband networks) to the mobile wireless world has some fundamental problems. And widespread industry attempts to do so largely explains why most mobile Internet users have a poor experience, with frustratingly slow response times, at a relatively high cost in terms of data bandwidth usage.
Engaging and effective mobile Internet solutions are produced by making them smart, simple to use, fast and focussed. Existing technologies like WAP fall down in this area as they are not very data efficient and are processor intensive to render content on handsets.
Most app developers are focussed on high-end smart phones such as iPhones, Blackberries and Android devices. Whilst these represent the cutting edge of mobile technology, the vast majority of the world's mobile users in emerging markets such as India, Indonesia, China and Brazil are still accessing the Internet via more basic devices - mostly Java-enabled handsets made by Nokia, LG, Samsung, Sony-Ericsson, etc.
biNu approached this challenge by devising a software platform that delivers Internet applications to "low-end" mobiles with almost instant response times and efficient use of network bandwidth.
biNu is a mobile software platform that enables almost all types of mobile phones to access Internet applications and services with near instant response times, even on 2G (GPRS / EDGE) networks. Engaging and effective mobile Internet solutions is about making them smart, simple to use, fast and focussed. The biNu developer platform enables mobile Internet applications to be developed quickly and easily using existing development tools and methods.
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