Every now and then, some existing customers sing a farewell hymn. In this usual course of doing business, it is the responsibility of a company to replace what has been lost. Even if companies have a lot of differences, they also share one thing in common, and that is the possession of a contacts list. Unless of course a firm wants to remain at the lowest bunk, no company runs its business without a contact list.
Just like any other information, the details contained in a leads list is equal to one opportunity. If the archive is stuffed with flaws, these big breaks will evaporate into thin air. In order not to let this awful occurrence plague your company, invest for an accurate contacts list by purchasing it from a superstore of specialty lists.This bank of prospect's information can only be of great help when it is powered by a direct marketing tool, which comes in different forms. Using the data contained in a leads list, the medium is fueled to reach the sales prospects and begin the long journey of qualifying them, until a sale is closed. Centuries of doing business have led to the creation of marketing mediums, the oldest of which is through snail mails. Instruments that sprang out of technology are telemarketing and email. Broadcast campaigns and print ads, two of the most expensive, do not need contact list, for obvious reasons. With a few options to choose from, what instrument is downright fit for a contact list? Let us examine and weigh every medium and determine the perfect match.
DIRECT MAIL. Attractive brochures, catchy words, and elegant style; these are all the elements of an alluring direct mail campaign. The power of creative design and witty messages are what keep this agelong tool a good choice to partner with a leads list. However, printing and mailing costs have increased. The danger that unsolicited messages will be ignored, or worse thrown, is high. Add to the insult, only few prospects are eager to make rejoinders.
EMAIL BLASTING. Using emails is the cheapest way to market. It is truly fortunate that there are free email providers like Yahoo Mail and Gmail where email blasting can be done. Aside from cost-efficiency, it is also one of the fastest, alongside telemarketing, in reaching the prospects. Conversion rate is not that high though. This is due to programs that move unsolicited email messages to the spam label and businessmen not checking on them.
TELEMARKETING. Owing to its good performance in reach and response ratios, telemarketing is widely used by companies that do have the appropriate funds to execute this one. With just one phone call, telemarketers know already which prospects do have or have no interests on their products and/or services. Consequently, this results to faster lead generation process and shorter sales cycle. However, demons are also lurking on the wires of the telephone. More often than not, some sales prospects are just pissed off with how they are disturbed by phone calls that they did not ask for, unless of course they show enthusiasm in patronizing the products and/or services.
The truth is that there is no sole winner as the perfect match for a contacts list. In order to produce the best results, there is a need to collaborate with two or more direct marketing tools. This is so because every medium has its own strengths, and they should be utilized to the fullest capacity.
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